15 Ways Businesses Use Custom Stickers

Custom stickers are inexpensive, flexible and easy to add to products, packaging and customer touchpoints. Here are fifteen practical ways businesses can use them.

1. Brand product packaging

Add a logo sticker to plain boxes, bags, tissue paper or envelopes.

2. Ask for Google reviews

Print a QR code that opens your Google review page.

3. Add thank-you messages

A small thank-you sticker makes online orders feel more personal.

4. Seal packaging

Use branded stickers to close tissue paper, boxes or mailing bags.

5. Promote social media

Link customers directly to Instagram, Facebook or TikTok with a QR code.

6. Share menus or price lists

Cafés, salons and service businesses can link to information that changes frequently.

7. Label equipment

Add contact details, asset numbers or instructions to tools and devices.

8. Support product launches

Include a limited-edition sticker with new products.

9. Improve event branding

Give stickers away at exhibitions, markets, festivals and conferences.

10. Add care instructions

Use a QR code to open cleaning, setup or maintenance instructions.

11. Encourage repeat orders

Link to a reorder page or include a discount message.

12. Personalise takeaway packaging

Brand cups, bakery boxes and food containers.

13. Display Wi-Fi details

Use a scannable code in cafés, waiting areas and accommodation.

14. Promote seasonal campaigns

Create short-run designs for Christmas, launches or local events.

15. Turn customers into promoters

A sticker placed on a laptop, bottle or notebook becomes ongoing brand exposure.

Frequently asked questions

What size works best?

The best size depends on viewing distance and the amount of information. Logo stickers can be compact, while QR codes need enough space to scan reliably.

Which finish should I choose?

Gloss feels bright and vibrant. Matte offers a softer, more understated appearance.

For more ideas, read our small-business sticker ideas guide.